Course Name | Consumer Behaviour |
Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
---|---|---|---|---|---|
BA 320 | Fall/Spring | 3 | 0 | 3 | 6 |
Prerequisites | None | |||||
Course Language | English | |||||
Course Type | Elective | |||||
Course Level | First Cycle | |||||
Mode of Delivery | - | |||||
Teaching Methods and Techniques of the Course | DiscussionGroup WorkQ&ALecture / Presentation | |||||
Course Coordinator | ||||||
Course Lecturer(s) | ||||||
Assistant(s) | - |
Course Objectives | This course aims to provide students a comprehensive view on final consumers. It teaches to look deeper into consumers’ world by focusing on the psychological, sociological, and cultural aspects of consumption. |
Learning Outcomes | The students who succeeded in this course;
|
Course Description | Moving from micro to macro topics, perception, learning, motivation, personality and lifestyle, attitudes, identities, decision making mechanisms and social and cultural interactions of consumers are the main topics of this course. Different dimensions of consumption before, during and after purchasing are investigated. |
Related Sustainable Development Goals |
| Core Courses | |
Major Area Courses | ||
Supportive Courses | ||
Media and Managment Skills Courses | ||
Transferable Skill Courses |
Week | Subjects | Required Materials |
1 | Introduction to the course and discussion of requirements; Foundations and main concepts of Consumer Behavior | Syllabus Review, Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education Chapter 1 |
2 | Foundations of Consumer Behavior; Consumer Behavior as a Process + Forming the project groups | Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education Chapter 1 |
3 | Perception + Forming the project groups | Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education Chapter 3 |
4 | Learning and Memory | Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education Chapter 4 |
5 | Motivation | Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education Chapter 5 |
6 | The Self: Mind, Gender and Body | Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education Chapter 6 |
7 | MIDTERM EXAM (Date to be confirmed) | |
8 | Attitude and Persuasive Communications | Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education Chapter 8 |
9 | Decision Making Process | Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education Chapter 9 |
10 | Buying and Disposing + Assignment / Case (date tbc) | Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education Chapter 10 |
11 | Groups and Social Media | Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education Chapter 11 |
12 | Income and Social Class | Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education Chapter 12 |
13 | Subcultures; Project Presentations | Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education Chapter 13 |
14 | Effects of Culture; Project Presentations | Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education Chapter 14 |
15 | Semester Review | |
16 | Semester Review |
Course Notes/Textbooks | Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education ISBN:9781292153100 |
Suggested Readings/Materials | Hawkins and Mothersbaugh (2013),Consumer Behavior: Building Marketing Strategy (12e), McGraw Hill ISBN: 9780073530048 Parsons, Maclaran and Chatzidakis (2018), Contemporary Issues in Marketing and Consumer Behavior, Routledge ISBN: 9780415826914 Other assigned readings and cases |
Semester Activities | Number | Weigthing |
Participation | ||
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments | 1 | 20 |
Presentation / Jury | 1 | 20 |
Project | 1 | 20 |
Seminar / Workshop | ||
Oral Exam | ||
Midterm | 1 | 40 |
Final Exam | ||
Total |
Weighting of Semester Activities on the Final Grade | 3 | 80 |
Weighting of End-of-Semester Activities on the Final Grade | 1 | 20 |
Total |
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
Study Hours Out of Class | 14 | 2 | 28 |
Field Work | |||
Quizzes / Studio Critiques | |||
Portfolio | |||
Homework / Assignments | 1 | 20 | |
Presentation / Jury | 1 | 15 | |
Project | 1 | 25 | |
Seminar / Workshop | |||
Oral Exam | |||
Midterms | 1 | 35 | |
Final Exams | |||
Total | 171 |
# | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
1 | To be able to acquire theoretical and practical knowledge and skills in the area. | |||||
2 | To be able to approach problems with an analytical and holistic viewpoint. | |||||
3 | To be able to gain knowledge about both national and international accounting and auditing standards. | |||||
4 | To be able to communicate the findings and solutions to the accounting and auditing problems in written and oral formats. | |||||
5 | To be able to critically evaluate the performance of accounting and other related management information systems, and organizations. | |||||
6 | To be able to develop innovative and creative approach to real-life business issues. | X | ||||
7 | To be able to integrate knowledge gained in the main areas of accounting and auditing through a strategic perspective. | |||||
8 | To be able to act in accordance with the scientific and ethical values in studies related to accounting and auditing. | |||||
9 | To be able to demonstrate both leadership and team-work skills through being an efficient and effective team member. | X | ||||
10 | To be able to have an ethical perspective and social responsiveness when evaluating and making business decisions. | |||||
11 | To be able to collect data in the area of business administration and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1). | |||||
12 | To be able to speak a second foreign at a medium level of fluency efficiently. | |||||
13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest